As the boom of social media has kicked off in the 21st century, so has online poker. This new method of playing provides easy access, security and most of all the comfort to play at anytime, anywhere. Being at the same location as your friends is no longer needed: when you feel like playing some poker, just log in when you like and play within the comfort of your bed. Zygna poker has been one of the firms, which have taken advantage of this lucrative market and made huge financial gains from this to become a multimillion dollar powerhouse.
One of the main hubs of one’s life these days is Facebook; for most of us it is an obligation without which an identity is incomplete. Taking advantage of this fact, Zygna teamed up with Facebook and launched an inbuilt web application in 2007. It also partnered with other popular social media platforms such as MySpace and Google+ launching similar submissions. To increase ease of use it introduced applications on iPhone as well as Android devices to make poker truly portable.
This move was unprecedented in the poker industry. Once logged into the in built Zygna application, players could play with their friends or with random individuals on the servers at any time. Zygna adopted a game model in which poker was not played for real money but instead for virtual coins; this proved to be a wise choice: eliminating any betting restrictions and allowing participants of all ages to join and play poker. The free model allowed users to optionally buy extra coins when required accompanied by player levels and achievements which could be boasted to your friends on Facebook. The interface is simple with table buy in’s reflection the difficulty of the table. These incentives allowed the game to quickly spread among users and with its advertising campaign it soon it became one of the prime reasons people logged into Facebook or other social platforms for.
An article in 2014 recently shed light to the fact that Zygna poker has been played by more than 350 million players worldwide and is still being played by millions every day. The rewarding online poker industry has really thundered and Zygna have been one of the few industries to significantly capitalize on it. In 2013, Zygna announced that it had started real money betting outside the US. Zygna due to its fortunes has also recently conducted Poker tournaments in Las Vegas as well. The success of Zygna shows how social media and the modern Internet age has rocketed other industries by exploiting its vast capital. This trend is likely to increase in the following years, especially with the online poker industry.